Amber Wang
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Saudia Airlines

Saudia.jpg

branding

Saudia Airlines

Saudia is the national carrier of Saudi Arabia, a country which follows a conservative interpretation of Sunni Islam, Wahhabism. The airline strictly follows the Saudi Arabian religious practices.

Challenge
Create an identity that represents and maintains the aesthetics and culture of the Saudi Arabia Kingdom while providing high quality services that immersing the consumers in the beauty of the kingdom. The identity should feel dear to the people of the kingdom while bring out the aesthetics and heritage of the culture.

lockup
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